Tuesday, July 16, 2013

Why I Stopped Reading by Holly Pavlika



I Stopped Reading!

I used to read. I was an addict. I always had a book with me or had one on my nightstand. If it weren’t for people loaning books to me or for the bookshelves in my apartment building’s laundry room where everyone leaves and exchanges books, I would have spent a small fortune on them. I can read a book in a day, so I used to read at least two books a week. If I was particularly into a book, you could have run naked through my house and I wouldn’t have noticed.  At any given time, you would have been able to find at least 20 books hidden in my wall unit waiting for me to read.  My family HATED that I read so much. It drove them crazy.

My mother used to live in a retirement community that had a library.  The retirees would leave books they that had read; the books were there for the taking. She would go in when no one was there and sneak out a whole bag of books. She’d call me to ask which writers I liked and stockpile them until she had a boxful, which she would then mail to me. It was heaven to receive this box of free books!

On top of the free books, if I walked by a Barnes and Noble, I would have to go in. I would always leave with a minimum of three to four books. So I stopped going in because I read too quickly and it was draining my wallet.

If I had kept every book I’ve read over the years, I estimate I have read about 6,000 books.

But I stopped reading. 

I blame it on writing and social media. I spend way too much time on both. They are necessities for my job, but I have let them push aside my love of reading. And instead of reading I play video games on my iPad. I have lost my mind.

Reading is escapism and down time. I need both.  I firmly believe that everyone needs both.

There was a time when my daughter and I shared books. She’s a teenager so it was fun to actually have something we could talk about. If you have a teenager, you know what I mean. We read The Hunger Games, some Jodi Piccoult books, Harry Potter and, of course, the Twilight series. It was a great way to connect. She was never the avid reader I was so I was so happy to see her start to love books too.

Now, she’s home from college for the summer and working. Combine that with a new boyfriend, my job and her job, there’s been little together time for us. So I have a plan. We’re going to go shopping for some books we both want to read. And despite having iPads and technology at our fingertips, we’re both old-fashioned, we like books and holding them in our hands.  We are going to turn a new page, together.

Holly's Mother/Daughter Summer Reading:




















HOLLY PAVLIKA
President, MOMentumNation LLC
Holly Pavlika is one of the few women to have her name on the door of an advertising agency-and she has done it twice. She also lends her award-winning creative and leadership skills to teaching classes, writing white papers, donating hours to pro bono efforts and participating in several organizations that give back to the industry.
Fox Pavlika was Holly’s first namesake agency. A shop that focused on strategic and creative solutions, Fox Pavlika specialized in integrated “branded” response long before the terms were coined. After 11 years of success, Fox Pavlika was acquired by Lowe and Partners and became LoweFoxPavlika. A perpetual striver, Holly went on to found yet another agency– Margeotes Pavlika Direct.
From Margeotes, Holly joined G2 Direct & Digital. She helped transform the agency from a direct mail/letter shop to a fully integrated and highly digital agency. Holly’s drive for success, combined with her entrepreneurial spirit, led to the building of G2’s pharmaceutical practice (the fastest growing division of the agency) and ultimate restructuring into a vertical go-to-market strategy.
From G2, Holly went to Big Fuel first as the Executive Creative Director. She shortly became the Managing Director of Big Fuel, a pure-play social media agency. Her day- to-day job wasn’t enough, she used her social media expertise and knowledge of moms and women-focused marketing to build MOMentum–a mom practice within Big Fuel that led to her current position as President of MOMentum.
MOMentumNation recently became part of Collective Bias where she will continue in her role as SVP, Strategy.
Holly has written several white papers and contributes as a regular writer for MediaPost Engage: Moms. She also recently swept the competition in an agency contest hosted by Klout to determine the most influential online voice in the industry.
In her spare time, Holly uses her social media expertise for social good.
Holly first got involved with social good efforts with the Cystic Fibrosis and the Breath of the Hamptons when she found out her daughter’s best friend was living with it.
From there stumbling on a article about how much money is spent on Mother’s Day, she decided to rally moms around the concept of asking spouses and significant others to set aside money for charity versus spending money on gifts. This led to her joining Christy Turlington with the Mother’s Day launch of Every Mother Counts. The twitter party brought 25 million impressions to Christy’s brand and over 175 blog posts across the U.S.

Global Poverty Project saw the Every Mother Counts efforts and asked Holly to join them. 1in 4 children in America go to bed hungry around the world. Holly has live tweeted from their events like the Global Festival in Central and lived on $1.50 a day to raise money and awareness for global hunger.

In September, she was asked to become a Champion for the UN Foundation’s Shot@Life campaign. One of 30 women, she was brought to Washington for media and advocacy training, as well as to brainstorm ideas for the grassroots campaign. In May, Holly traveled with the UN Foundation and UNICEF to Tanzania where she saw first hand the issues.

She is also supporting 10X10 Educate Girls with a 12-hour tweetathon to raise awareness around the issues with girls and education. 154 million girls are not in school, which has a huge impact on the world’s economy.
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Written for Mission Read 2013